Toyota’s ‘sexist’ Kluger ad takes a year to offend
A Toyota Kluger ski campaign suggesting mums should take the easier blue runs while dads tackle the black runs has been running for more than a year at Thredbo before attracting the attention of critics, who claim it to be ‘sexist’.
A social media post by a skier published over the weekend shows the banner with the three symbols signifying the difficulty of runs, with the green run for Kids, the blue run for Mum, the black run for Dad and the hot chocolate for everyone.
Natalie Goldman said in a Facebook post the ad had been drawn to her attention by a client.
Was going to make a tongue in cheek comment about complaining now about a campaign that’s been running for a year already. (Vikings! WTF?? That’s no way to behave! I’m never buying from Ikea again!… etc). However, I couldn’t think of a way to point out what I saw as an overreaction to a year-old advertising campaign without offending those already offended by advertising campaign.
So I won’t comment at all, OK?
I am a kid and I am offended too…What about our rights!
As a human I am offended by these other disgusting radicalized people who can get offended over anything that doesn’t even target them.
I think it’s elitist that they would advertise in a location that only affluent people can afford to visit. Shame on you, Toyota!
I’m still reeling from reading ‘SUV’ instead of 4WD or AWD. And don’t get me started on calling a dual-cab utility, a ‘truck’ instead of what they are….a ute! Who do I complain to about THAT!?
And the mug – who gets marshmallows in their hot chocolate these days? I wish.
Which route did she end up taking? Probably the blue square, Toyota was right I’m buying a Camry!
Honestly!! Seriously!! Lighten Up!! People, and especially those people (we all know who) need to get back down to earth! Being offended by a simple ad is just taking it too far, and making such a big issue about it – well, borders on various scales of crazy. Campaigns are cleverly crafted to draw attention, which… HaHa, you just made the campaign a huge success!! Climb back in your box next time something like this offends you. In my books I have put you under the “never discuss anything as you may blow up and make a scene” list.
There is a saying about small things and minds… Sums it up I guess!
… and I have to be all things to all people … imagine how I feel.