TPG-backed Felix launches new campaign via Paper Moose

February 4, 2021 8:53

Australia’s new eco mobile brand, Felix, has launched its first campaign through creative-production agency, Paper Moose. Felix is part of TPG Telecom which also owns Vodafone and iiNet.

The campaign’s tagline ‘The plan with a bigger plan’ highlights Felix’s social and environmental mission. Felix offers mobile plans powered by 100% renewable electricity, certified carbon neutral and plants a tree a month for every active customer. The three video formats of the campaign show customers in nature and trees being planted.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.