TPG-backed Felix launches new campaign via Paper Moose
Australia’s new eco mobile brand, Felix, has launched its first campaign through creative-production agency, Paper Moose. Felix is part of TPG Telecom which also owns Vodafone and iiNet.
The campaign’s tagline ‘The plan with a bigger plan’ highlights Felix’s social and environmental mission. Felix offers mobile plans powered by 100% renewable electricity, certified carbon neutral and plants a tree a month for every active customer. The three video formats of the campaign show customers in nature and trees being planted.
Paper Moose, ECD Nick Hunter said: “We’re excited to help launch Felix, a brand we’ve built closely, from the ground up, with Vodafone and TPG Telecom since its inception over a year ago”.
“These meditative, soothing ads aren’t typical of the mobile industry. They reflect Felix’s different take, balancing customer benefits with eco benefits, providing consumers the relief of switching to a plan that proactively does good – like working to plant one million trees.”
The entire campaign was created by Paper Moose, from strategy, branding and creative through
to edit and grading. The campaign will run in all above the line channels as well as digital and social.
The campaign follows on from a teaser campaign by Paper Moose, which drew attention to the fact that Aussie mobile plans contribute nearly one million tonnes of carbon emissions every year.
Credits
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Creative Director: Kate Holdsworth
Head of Design: Reese Geronimo
Designers: Georgia Shillington, Divya Abe
Creatives: Katie McIntyre, Jazz Twemlow
Head of Strategy: Eddie Bennett
Account Director: Carl Tindall
Senior Account Manager: Lauren Hurst
Project Director: Rob Hughes
Production: Paper Moose
Producer: Nicole Hofstadter
Line Producer: Catherine Clark
Director: Harrison Woodhead
DOP: Christopher Miles
Production Design & Wardrobe: Maria Papandrea
Stills & Additional Photography: Nino Tamburri
Editor: Oliver Trauth-Goik
Sound Design & Mix: Matt Perrott, Weronika Raźna
Grade: Yanni Kronenberg
Animation: Pete Foley
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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