TPG puts Vodafone creative out to pitch

October 15, 2021 2:50

TPG Telecom will hold a creative pitch following last year’s merger between Vodafone and TPG.

While Vodafone’s long-standing relationship with WPP will continue, the 18-month creative partnership with VMLY&R Australia has come an end, and the agency will not be participating in the pitch. WPP’s Hogarth will remain Vodafone’s preferred production partner and Wavemaker its media-buying partner.

Vodafone general manager brand and commercial for Adam Slattery said a creative pitch will commence later this month.

“With the strength of the merged group behind us, we’re excited to unlock even more potential for Vodafone,” Slattery said. “We’re looking for a creative partner who can help us in the next phase of brand and campaign development.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.