Trailers, more relevant than ever

Zealot trailer editor and creative director Simon Greet will return to the company’s Sydney office after a year in Los Angeles and New York, and he says the internet has made film trailers more relevant than ever.

“The advent of the internet and the proliferation of trailer sites has created a huge market and appreciation for trailers. They are now an artform in and of themselves, and the online trailer communities are hugely important as key audiences,” Greet told Encore.

According to Greet, this appreciation has raised the bar for trailers, setting higher standards.

“You’ve only got to look at the trailers for blockbuster Hollywood movies from 10 years ago to understand how much better trailers are today and how savvy the audience has become. This makes our job as trailer makers tougher, but it also makes the work better,” he said.