Train ads arrive in Queensland
Advertising on the exterior of trains has arrived in Queensland for the first time after a deal between ad firm TorchMedia’s sister brand TorchMotion and Queensland Rail.
Among the first advertisers to brand Queensland Rail trains is ice coffee brand Dare.
The roll out follows a deal between TorchMedia and Melbourne Metro network last year.
Haven’t commuters suffered enough? Pretty much the only good thing about catching the train to work in Sydney is being able to look out the window as we cross the Harbour Bridge.
The idea the view could now be ruined by a fugly iced coffee ad is just sad.
Great initiative
I have to say the train from Brisbane airport to the City is great, why you would pay triple for a cab is beyond me.
I had no idea these would be covering windows. Until that revelation I was all for the extra revenue. In knowing that however, I’m with Truth Or Dare above.
Views will not be interrupted. The creative is only visible from the outside. Ads have been on bus windows for years and not spoiling the view. As for suffering…that’s interesting on a site that’s all about media, marketing & advertising
So I guess the cost of fares wont be coming down.
Truth or Dare and Luke, you really think they would block out the windows?!!!?? Hahaha 🙂
Have you caught a bus before?? Haven’t people reading comments suffered enough, dont drink and type.
“Ads have been on bus windows for years and not spoiling the view.”
Spoken like an advertiser, not a passenger. These ads do have an effect on the view, and can be particularly difficult to see through at night or when its raining.
They also mean people can’t see in, so you can’t see which carriages are crowded to choose which door to board by, and staff (including security) can’t see what’s happening inside.