Transport for NSW appoints Ogilvy Sydney as lead creative agency for road safety
Transport for NSW has appointed Ogilvy Sydney as its lead creative agency for its road safety portfolio.
Ogilvy will be responsible for executing campaign work for Transport for NSW’s drink and drug driving, speeding, fatigue and pedestrian safety initiatives, with the aim of fostering behavioural change amongst NSW residents.
Transport for NSW has appointed Ogilvy Sydney to its road safety portfolio
David Fox, CEO, Ogilvy Australia, said the agency felt privileged to have its relationship with Transport for NSW recognised with the appointment.
TfNSW has, for too long, been wasting industry resources pitching each and every campaign. Each with a very long list, making a mockery of the ‘panel’ which is a tedious process in itself. May this be the beginning of the reemergence of client-agency relationships that value continuity and the cumulative learnings that come with it. I hope Ogilvy is being paid a premium for it, for the industry’s sake.
Our price promo approach to new bis isn’t helping anyone in the industry
Our price promo approach to new bis isn’t helping anyone in the industry
…For a class action by panel agencies that have been denied the right to recoup their pitch investments by not being able to have the chance to win a project.
First up should be a re-brand from ‘Transport for NSW’ to ‘Transport for Private Enterprise’.
Hi I was involved in this pitch too. It was a complete shambles.
There can only be one winner guys, use it as practice for the next one. Save your energy.