Travel brands ‘should employ interns’ to plot the technological marketing future
Traditional travel brands should hire a team of interns to advise them how to evolve in a world where customer demands and expectations are rapidly increasing.
Simon Ferguson, the Northern European boss of tech firm Travelport, said a culture of traditional thinking could be holding back the development of truly personalised and experiential marketing strategies.
He told Mumbrella’s Travel Marketing Summit today that travel marketers must be the iPhones of the current age, and not the once-ubiquitous, and now-defunct, Nokia 3310s.
Here’s a thought, instead of hiring interns, why don’t you employ young people rather than relying on a team dinosaurs who are just coming to grips with Expedia.
That’s right. Get a group of clueless youth, get them to work 12 hour days, promise them full time jobs at the end of it, then replace ’em with the next batch of young hopefuls just before the “probationary period” is up. Don’t pay them sick leave, superannuation or any other entitlements of full time employees. This type of corporate bastardry and “gig economy” is disgusting. While this “Simon Ferguson” is right about the backwardness of the old fossils running things, to encourage such sneaky exploitation of a particular vulnerable group is just plain evil. I bet he got his speaker’s fee paid in full!
Seriously? This is like so like wrong on like so many levels and completely like off the mark and like totally misguided…