Travel is back. Here’s how to use it to drive new customers
According to Tourism Australia, 57% of Australians said they need a holiday in the next six months, with domestic tourism trends continuing to rise.
Leverage Australia’s demand for domestic travel in your next prize competition
How can you leverage this demand for domestic travel for your next prize competition? According to research by Adrenaline, 34% of Australians aged 18 to 24 who entered a competition in the past 12 months ranked adventure in the top four most motivating prizes to enter.
Marketers can leverage this demand for adventure in their next prize competition or gift-with-purchase promotion to increase social engagement or grown owned audiences via sign-up or register entry mechanics.