Trilogy Funds reappoints MediaCom as its media agency

GroupM agency MediaCom has retained Trilogy Funds, an Australian property-based investment fund manager, following a competitive pitch for investor and adviser-focused paid media activity.

With a primary objective of driving leads through to Trilogy Funds’ website, MediaCom has been on performance focused digital journey with the fund manager since late 2018. Since this time, MediaCom has undertaken a series of test and learn strategies using a variety of paid media channels to improve performance driving better, more efficient results.

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