Triumph claims Australian Facebook first with ‘buddy up’ campaign
Brisbane agency BCM is claiming an Australian first by pairing up women for a keep-fit regime on Facebook for sports bra brand Triumph Triaction.
The Facebook page will serve as a match-making service for women looking for a fitness buddy in their area.
Search marketing and an e-newsletter are being used to drive traffic to the page.
“Women like to train in a group or with friends, it’s more enjoyable, provides motivation and makes women feel safe,” said Alana Jones, marketing manager for Triumph Australia.
Good, simple idea. Hope it works.
I don’t think it will work, but hopefully I’m wrong. I personally would rather buddy-up with an actual friend, than someone I don’t know and may feel uncomfortable around.
Great idea. They need this for Tennis partners!