Trust in the media has risen over the past year: Edelman
Tom Robison, Edelman Australia's CEO presents the latest Trust Barometer at Mumbrella CommsCon
Trust in the media among Australians has risen over the past twelve months, according to Edelman’s Trust Barometer.
The 26th annual Trust Barometer was based on 30-minute online interviews with a nationally representative sample of 1,200 respondents.
The 2026 report, launched at Mumbrella’s CommCon on Wednesday afternoon by Edelman Australia CEO Tom Robinson, found that trust in the media grew by 8%. This is a higher increase than trust in governments and businesses, which rose by 6% and 5%, respectively.
