Tubemogul cracks down on bots in effort to ‘pass pain back up the supply chain’

March 2, 2016 5:10

Eadie: “The industry needs to work to eliminate this issue.”

Tubemogul is set to crack down on bot and non-human traffic in an attempt to differentiate itself in the market and raise awareness of the growing issue.

The programmatic software company is promising clients who experience traffic that is identified as fraudulent a full refund on their advertising investment.

Tubemogul is set to launch what it calls the ‘non-human traffic credit program’ to platform clients that have a master services agreement (MSA) where it will refund advertisers for non-human activity determined as fraudulent by digital advertising security White Ops.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

Ops Insider 2 Mar 16

Interesting move, if they on board quality premium inventory it won’t be an issue. I think the industry would benefit more from them fixing their tech, we know all the publishers have issues with it. Each day lost ad opportunities aggregating to thousands in revenue vanish into the abyss as a result of their tech.

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