Tubi relaunched as the centrepiece in News Corp’s new advertising play

Almost every smart TV available in Australia has easy access to Tubi, a free streaming service owned by the Fox Corporation and used by over 100 million monthly viewers around the world. Now that Tubi has signed an exclusive ad sales representative deal with News Corp — and the media giant has put its marketing muscle behind it — Australians are finally starting to switch on.

Tubi isn’t new to the Australian market by any means. The Fox-owned ad-supported service was launched in Australia in September 2019, with a library of “just” 7,000 films and TV series. Tubi’s Australian offering now boasts over 125,000 titles.

“It’s worth noting that the Tubi business was quite different back then,” Tubi’s managing director David Salmon tells Mumbrella. Salmon’s full job title includes “international senior vice president”.