Snapchat integrates Mecca and GYG into ‘uniquely Aussie’ campaign
Snapchat has launched a “uniquely Australian” iteration of its global campaign ‘Say It In A Snap’, with brand integrations from Mecca and Guzman y Gomez.
The new creative, developed by Emotive, leans into Snapchat’s long-standing philosophy of authenticity.
The ads show the everyday conversations that happen on the platform, using real snaps from real users. Kicking off across OOH and digital channels, the campaign is made up of hyper-contextual snaps — like a snap of a ferry in Circular Quay — which hopes to prove this point.
