Tui get fans dressed in orange for the chance to win $100,000 with a catch

Tui Brewery is giving New Zealand cricket fans the chance to win $100,000 as part of its sponsorship of New Zealand Cricket with a catch competition during the matches.

Tui via collaboration with Saatchi & Saatchi NZ and ApolloNation is rewarding fans who wear a special Tui t-shirt to cricket matches during the 2013/14 season and manage to take a clean, one-handed catch $100, 000.

https://www.youtube.com/watch?v=JpV1CswGBP0

Tui marketing manager William Papesch said in a statement: “Tui knows the occasion of watching cricket is as important as the game itself, and Kiwis don’t need much motivation to make things interesting in the stands. Still, a hundred grand gets the boys together pretty quickly, and the response has been phenomenal. This is a great collaboration with our agency partners – we’re all thrilled to see the campaign in action and really galvanise not just the cricketing community, but the nation.”