F.Y.I.

Tumblr announces exclusive partnership with Laneway Festival

February 3, 2016 9:24

Tumble has entered an exclusive partnership with St Jerome’s Laneway Festival in 2016.

The announcement:

Tumblr has today announced an exclusive partnership with St Jerome’s Laneway Festival in 2016. By integrating Tumblr’s GIF maker into the 2016 St Jerome’s Festival Laneway app, Tumblr is encouraging Festival attendees to capture the day in the way they see it. This then can be published straight to their Tumblr page, and found via the hashtag #Laneway2016. Additionally, official photo galleries from each Laneway event will be hosted on the Festival’s Tumblr page.
The new partnership illustrates how easy it is for local creators to find audiences for their content, with over 200 million blogs on Tumblr globally, publishing 80 million posts per day.

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