Turf war: Pick your side and get outside with Google’s Ingress
A new augmented reality game from Google opens up intriguing marketing possibilities, writes La Trobe University’s Anastasia Powell in a post first published by The Conversation.
Don’t read technology blogs? Then a new innovation in massively multiplayer online role-playing games may be passing you by.
Perhaps, like me, such games have never been of much interest to you. Or perhaps they haven’t been able to hold your sustained attention. So why should you care now?
Because, as I have discovered since playing Google’s new Android-only augmented reality (AR) game Ingress (launched earlier this month by invitation-only), you are already potentially interacting with its players as you go about your day.
So who’s got an invite to share?
Where’s the ‘i’ version? I wanna play!
NO I VERSION FOR YOU HAHAHAHAHHA
I concede ‘iwin’. How can I argue with your level of maturity? You have defeated us all and deserve to gloat maniacally.
“NO I VERSION FOR YOU”
Humorously delivered, but makes a good point.
Apple has peaked and its closed system will see it fall far behind. Delivering the internet to dummies in a shiny, easy to use Fisher-Price style was only ever going get so far.
Those dummies are now much more aware of what modern tech can do and will be less inclined to accept Apple’s spoon fed model moving forward, born out by the growing number of former fans who are now “upgrading” to non-Apple products.