TV platform Zeebox to relaunch as social media site

TV companion app Zeebox has relaunched as a social media platform called Beamly that will compete for users with the likes of Twitter and Facebook.

Jimmy Storrier, general manager of Beamly Australia, told Mumbrella at the relaunch event in Sydney last night the biggest challenge for Beamly will be convincing people to sign up for another social media platform.

However, he said the app will also work with Twitter as a partner and aim to create a point of difference in the social media space by providing an exclusive focus on TV and entertainment content.