TV posts strong recovery but overall February ad spend down 2.6%

Zanda Wilson

April 1, 2021 3:46

Television continues to lead the way as the Australian media market recovers from COVID-19, and it was one of the few sectors that reported growth as ad spend fell 2.6% year-on-year overall.

Ad spend in Australia dipped to $557.9 million for the month of February, an improvement on January when it fell -7.3%, according to Standard Media Index (SMI) data.

Television ad spend grew by 8.5%, with metropolitan TV up 12% in the latest figures released by SMI. The Australian Open’s delay from January to February was a key factor in helping push spend higher.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.