TV station C31 rebrands with ‘We are Melbourne and Geelong’ slogan

Community TV station C31 has launched a brand campaign with the slogan ‘We are Melbourne and Geelong’.

Public relations firm Keep Left PR is behind the rebrand, which includes social media activity including Pinterest, as well as TV sponsorship and PR.

The rebrand focuses on the role the station plays in providing a voice for local content and local talent.