TVN launches internet TV planning tool
Media and technology company TVN has released a new planning tool for Internet TV.
29 October 2012: Media and technology company TVN today announced the launch of a new Internet TV planning tool that delivers unrivalled audience targeting and transparency based on what will be the largest audience data pool Internet TV in Asia Pacific.
TVN Managing Director Peter Ostick said the new platform was designed to address the two key areas holding back growth in the Internet TV industry.
“Most industry people recognised Internet TV offers unique opportunities based on its lack of clutter and the potential of turning real time data insights into more tailored targeting of viewers.
You’re pushing the industry to “..include 3rd party target audience verification as standard” – agreed. However, this new planning tool TVN launched isnt truly 3rd party (i.e.independent) if TVN is asking Advertisers to use a propietary TVN tool to verify audiences reached on TVN’s network. This is why TV Buyers use Neilsen, Roy Morgan and why Ch9 and Ch10 havent bothered creating their own panels.