Twitter clampdown on fake accounts hits follower counts but is welcomed by Aussie agencies

Local social media agencies have welcomed a crackdown on fake and automated accounts by Twitter, despite a widespread outcry in the United States by users who have seen follower counts drop.

Following an announcement on Twitter’s developers’ blog yesterday, the company has started shutting accounts appearing to use automated posts. While there was outrage from some circles in the United States, most agencies contacted by Mumbrella said they were happy with the move.

Natalie Giddings, MD of The Remarkables, welcomed the change as being “for the better”