My Kitchen Rules had strongest engagement in battle of reality TV shows on Twitter
An analysis of how My Kitchen Rules, The Block: Fans v Faves and The Biggest Loser performed on Twitter has pinpointed the areas of interest for viewers in a graph that shows the shows’ performance in the OzTam ratings has been reflected in social media.
While My Kitchen Rules won over the largest audience, with some 1.6m viewers for the first episode on Seven in the 7.30pm timeslot on Monday, research by QUT’s Centre for Creative Industries and Innovation shows My Kitchen Rules (MKR) was not only the most-watched, but also the show most engaged with on social media.
“Our Twitter excitement index shows people are engaging with the content because something is provoking a large group of people to tweet at the same time,” said Darryl Woodford, a postdoctoral research fellow with the Centre.
I’ll tell you what would be an interesting graph,
The tweets per minute along with the minute-by-minute audience. Mind you, the average person’s eye would only be able to see a single line.