Twitter launches new video buying model with six-second bidding
Twitter has launched a new, global video buying model. With six-second bidding, advertisers will only be charged if a video is viewed for at least six seconds, with the pixels 50% in view on the user’s screen.
The social media platform said the launch is to help advertisers get their videos in front of audiences, since brand impact happens within seconds.
The bid unit is globally available on promoted video, in-stream video sponsorships and in-stream video ads for assets that are 15 seconds or less in length.
Interesting, should help to optimise the viewers experience as well by encouraging more short-form,sound-off videos.
This definitely a game changer for Twitter. Not sure on how Facebook charges video views, as we know majority of mobile users have their auto-play videos on their mobile apps turned on by default.