Twitter pushes brand safety credentials as it expands advertising options and sports content deals

February 14, 2018 1:29

Twitter is expanding its advertising offerings on the back of a target to double the premium video content on the platform. The service has also signed a series of sports and entertainment content deals.

Twitter Australia’s head Suzy Nicoletti told Mumbrella brand safety will remain at the top its priority list.

Twitter Australia MD Suzi Nicoletti: “We’re in this really great postion.\”

Nicoletti, who was appointed to run Twitter’s Australian operations in 2016 following Karen Stocks stepping down, said the continuation of partnerships around live events along with features such as clickable video ads will be some of the biggest selling points for the service to advertisers this year.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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