Twitter pushes into live streaming with string of major content deals

Miranda Ward

May 2, 2017 12:31

Twitter is set to dive more deeply into the video streaming space with partners including Bloomberg Media, the NBA and BuzzFeed News signed on as content partners.

The social platform has unveiled a slate of new content deals across sports, news and entertainment at its first-ever digital content NewFronts presentation overnight which will see “hundreds of hours fo new exclusive live original programming, live games and events, live syndications, extensions of existing live deals and new always-on live streaming premium content to the platform”.

Twitter COO Anthony Noto said in a statement: “We could not be prouder of the success we have achieved so quickly since launching live streaming premium content. Last quarter, we streamed over 800 hours of live premium content from leading brands across sports, esports, news, and entertainment.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.