Twitter revamps platform to attract new users

June 19, 2017 12:02

Following a year of redesigns, social media service Twitter has revamped its layout and user features in a hope to attract new users and improve time on site.

Despite a large gain in users during the first quarter of 2017, the service has been struggling with attracting and retaining new users in recent years. In the last quarter the company’s losses increased and the redesign is part of the company’s search for increased profit and relevance.

Twitter’s research on changes had been ongoing for over a year with Twitter CMO, Leslie Berland, describing in a blog post from July last year how the company had been researching the reasons why its service wasn’t proving as attractive as its competitors Facebook and LinkedIn.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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