Twitter launches local video push with First View, puts brand ads on top of feed

First View guarantees a brand’s ad is seen first

Twitter Australia has announced a major local video push on its social media platform with the roll-out of its First View video product.

First View allows brands to ensure their video ad will be the first Twitter users see on their home screen when they launch the app.

“This is about enabling an experience that it is a good experience for consumers and for advertisers,” Angus Keene, sales manager for Twitter Australia told Mumbrella. “If they log out, come back a few hours later they won’t see that ad again.”