Two Gold Lions for McCann’s Dumb Ways To Die in Promo and Activation

Dumb ways to dieMcCann Melbourne has taken out two Gold Lions for the Promo and Activation category at Cannes Lions, while Naked Communications earned a Silver Lion for its work on Art Series Hotels.

Australian agencies George Patterson Y&R Melbourne and DDB Sydney also took Bronze Lions when the winners were announced this morning.

McCann Melbourne was also awarded a Bronze Lion for its V/Line “Guilt Trips” campaign.

Australian winners:

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