Two-thirds of Australians expect personalisation for sharing data with brands: Adobe

In exchange for sharing data with brands, almost two-thirds (64%) of Australian consumers expect a personalised experience and more than half (51%) want real-time offers relevant to them, according to an Adobe report.

The Adobe ‘Make It Personal’ report found that half (49%) of Australians are rejecting age-based stereotypes (such as Gen Z, Millennial, Gen X) with the vast majority (91%) wanting to be seen and treated as an individual.