Two ways the machines can evolve the news media business
It’s time to peer beyond the deprecation of cookies and find out what tech’s really going to look like in a few years – and what this means for the free press we know and love. Ahead of his appearance at Advertising Week APAC, Outbrain’s Masahiro (Max) Ueno takes a look into the crystal ball.
Blade Runner predicted that in 2019, we would have cyborgs so realistic they would challenge everything we know and think about ourselves.
True, it’s now 2022 and there’s not a single cyborg in sight (unless they’ve skipped straight to lifelike models), but pretty much every single discussion of the future now includes some iteration of more advanced artificial intelligence (AI). This future is not a fiction or a movie, it is an onrushing reality.
The deprecation of third party cookies promises another wave of technological evolution peeking around the corner. And it’s a safe bet that AI, machine learning, deep learning and micropayments are going to be defining characteristics of what this next evolution in tech is going to look like.
Micropayments for news articles is exactly what I have been looking for. The number of times I am disappointed by publishers paywalling an interesting article with an ANNUAL subscription is nowadays too frequent. All I am interested is an article or two – call it ‘getting to know’ the publisher. I don’t want to commit after one or two dates; I need more time. Using tech for this and a fantastic solution, gimme please!