Uber Eats delivers expletive-filled campaign with Special and EssenceMediacom
Santa and strong language feature in Uber Eats' new "Ding Dong Deals" work.
Uber Eats’ latest campaign taps into Australians’ and New Zealanders’ penchant for swearing.
Developed with Special and EssenceMediacom, and designed to build on the brand’s “Get Almost, Almost Anything” platform, “Ding Dong Deals” uses the food delivery brand’s signature doorbell chime as a censor to block out the expletives the campaign’s characters drop when they see the deals on the Uber Eats app.
The most recent offering focuses on a shopping centre Santa Claus who swears after seeing a $10 sandwich deal. It succeeds the campaign’s other iterations released this year: one where a bridge game is interrupted when a woman discovers a burger deal; and the other where a newsreader curses on air after seeing a cheap grocery deal.
