Uber introduces ‘Australia’s Second Car’ in new spot via Special

November 9, 2023 9:10

Uber has positioned its latest offering, Uber Carshare, as ‘Australia’s Second Car’ in a new spot from Special Australia.

In early 2022, the rideshare giant acquired Car Next Door, a peer-to-peer car sharing platform, and has since relaunched it as Uber Carshare.

The spot features a woman introducing us to her first car, and her many, many second cars through the platform. It follows her through a number of scenarios from moving furniture with an SUV, to ordering at the drive-thru and doing family airport runs – we even see her introduce her second husband, in her second car, at her second wedding.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.