Ad-supported streaming will boom in 2024: Kantar

Next year will see the rise of ad-supported streaming services, as inflation and cost-of-living continue to bite everyday Australians.

This is according to Kantar’s latest Media Trends and Predictions report, which predicts that “macro-economic factors and changing viewing habits” will shape the way people spend money in the subscription space.

Global inflationary concerns, following the pandemic, means that just 4% of global respondents say they would prioritise their subscription services if they were hit with an unexpected cost.