‘Shoold’ve gone to Specsavers’: Spot the typos in new OOH campaign

November 9, 2023 8:51

The iconic ‘Should’ve Gone to Specsavers’ tagline has returned with a fresh twist, in a new out-of-home (OOH) campaign, via recently appointed creative agency TBWA\Melbourne.

Titled ‘Typo Errorz’ and appearing on large format digital sites across Australia, consumers will no doubt notice the ‘accidental’ grammar and spelling mistakes from a copywriter who ‘Should’ve Gone to Specsavers’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.