F.Y.I.

Uber launches ‘Can’t Do That If You’re Driving’ campaign with Snapchat AI lens

November 12, 2025 10:57

Uber has partnered with Snapchat to launch its “Can’t Do That If You’re Driving” campaign using Snapchat’s Generative AI-powered Sponsored Lens, the first time the platform’s latest AI technology has been used by an advertiser in Australia.

The announcement:

Uber has partnered with Snapchat to launch its “Can’t Do That If You’re Driving” campaign with Snapchat’s innovative Generative AI-powered Sponsored Lens, marking the first time Snapchat’s latest AI technology has been used by an advertiser in Australia.

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