Uber now needs to move beyond disruption and start working with regulators

liza mcdonaldWhile Uber is disrupting the private car industry, there’s a difference between disruptive and illegal, says Liza McDonald.

Just who are the winners and losers in Australia’s fast growing private hire car market is yet to be revealed following yesterday’s revelation the NSW government had suspended 40 individuals who are driving under the UberX banner.

Uber has disrupted Australia’s private hire car market. But failing to work collaboratively with regulators doesn’t make a brand only disruptive. It makes it a little short sighted.

Some Australians have fallen in love with the brand. However, regardless of how popular a brand is, if it doesn’t operate within a regulated environment, it passes potential longer term danger onto its users with a risk of reduced quality of service should it be acquired by another investor or smaller ‘franchise’ type investor in the future who do not uphold the same standards as incumbents.

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