Mumbrella Podcast: How advertisers in the UK are cracking down on transparency issues
Last week the British Advertising Association ISBA cracked down on “value bank” related practices in the UK with a new 50 page template contract. Deborah Morrison from ISBA sat down with Nic Christensen to explain how they are tackling transparency in the UK.
Less than 10 days ago Deborah Morrison was front and centre in London’s Financial Times and she wasn’t mincing her words.
“We’re at a tipping point, we’ve got to do something,” she told the newspaper. “I don’t believe that [the media agencies] have got the best interests of their clients at heart any more.”
ISBA’s solution is probably one of the strongest stands in the world with the organisation sending its 450 members – many of whom are the biggest advertisers in the UK – a new 50+ page template showing them how to ensure they have covered key hot buttons like rebates and programmatic transparency.
As we sit down to chat Morrison is quick to explain the issue is not new.
