UK hotshop Karmarama eyes Australian opportunities

UK independent agency Karmarama is eyeing the Australian market as it looks to establish overseas offices, with new executive chairman Jon Wilkins telling Mumbrella “I’d love to establish a foothold Down Under”.

Wilkins, one of the co-founders of Naked Communications, joined the agency late last year and said it would be looking to expand its footprint overseas. The 200-strong ‘digitally centred’ London agency boasts clients including the BBC, BT, Porsche and Virgin Active.

He told Mumbrella: “We are looking at plans to export Karmarama to other markets as the place is really quite special and is comfortably the largest, most digitally centred integrated and independent agency in London. As you know London is a pretty tough market so to do what the crew have done is amazing, and to do that with a real point of view and a lot of soul is even better.

“We have had many approaches already regarding building up offers in other markets, and we are seriously considering all. The team here are progressive and ambitious and have the desire to expand.