UK television networks team up for one-stop ad shop

The UK’s three biggest commercial television networks have joined forces on a premium video advertising marketplace that will allow businesses to book a single campaign across Sky, Channel 4 and ITV.

The new self-service TV ad buying marketplace is aimed at small to medium businesses that haven’t previously advertised on television.

It will bring addressable on-demand and streaming inventory from all three networks into a single marketplace, allowing rookie TV advertisers “a direct, simple way to access premium video content.”