UM, Ikon, Starcom and Razor fly the flag for Australia at Festival of Media Asia

Nike She Runs wins for Razor

UM, Ikon Communications, Starcom and Razor were among the Australian winners at the Festival of Media Asia tonight, an event that recognises the best in media thinking.

Independent media agency Razor won best engagement strategy for its She Runs female-only running event for Nike, and UM’s McDonald’s Gets Grilled won best communications strategy.

Ikon’s Share a Coke campaign for Coca-Cola won best use of social media, and Starcom – which was the most shortlisted Australian agency – won best entertainment platform with You’re Not You When You’re Hungry for Snickers.