UM wins ABC Commercial media account from Mitchells

Media agency UM has won the account for the Australian Broadcasting Corporation’s revenue-generating division, ABC Commercial after a review handled by pitch consultants Enth Degree.

The incumbent Mitchells had held the account for a number of years. UM will be responsible for strategy, planning and buying.

The appointment is effective immediately. Mat Baxter, CEO of UM Australia, told Mumbrella: “We’re thrilled to win such a great piece of business with such a strong brand. ABC Commercial has some brilliant properties and we think we’ll be able to do some exciting things together.”