Unconscious bias is more than hiring and casting – the entire marketing process needs upheaval
Here is how we can have impact in our industry for equality, writes Anne Miles. She argues these practical changes will have an actual impact and make for sustainable changes.
As an industry we are starting to give more attention to our internal hiring practices, the people we recruit, and at best we’re starting to think more consciously about our casting process too. These are a good step forward for sure.
Given that feminist activism is now backfiring, and outdated feminist campaigning is proving to cause more harm than good now, we need to think differently.
We also need to stop making noise and start impacting change – to get on the floor and make practical and sustainable change that aids total equality, and not just focusing on small segments of the population (which can come across as tokenism, despite everyone’s best intentions too).
