Unexpect the expected says new Strike Bowling ad

Agency Loud&Clear has created a surreal new ad campaign for Strike Bowling.

“The space between”, directed by Jordan Prosser, will run on TV and in cinemas as part of the brand’s ‘unexpect the expected’ position.

“We were given a pretty open brief by the client”, says Loud&Clear creative director Keith Walsh. “Strike’s brand recognition has increased dramatically over the past four years, and rather than create another ‘sales’ campaign, we wanted to create an ad to show a Strike night out in an original way. Strike is not just about bowling, laser or karaoke, it’s about what can happen at any time in any Strike venue”.