Uni Super features throwback photos of its customers, celebrating the growth of their super funds
Uni Super has provided the ultimate throwbacks, utilising images of its customers from the 1980s and 90s to compare where their careers were then to where they are now.
The campaign slogan, ‘You’ve come a long way, just like your super’, claims the advancement of its members lives is reflected in the development of their superannuation funds.
The campaign, created by The Pure Agency, will be executed nationally and include both digital and static OOH placements on university campuses, public transport stops, print and online video.
I’ve just exited UniSuper and one of the reasons was I was concerned how they were investing my money. This story makes me glad I did.
[Edited under Mumbrella’s community moderation guidelines]?
@exABC, have you read this?
https://www.smh.com.au/business/markets/the-secrets-behind-unisuper-s-sparkling-outperformance-20190804-p52dp5.html
… yes, I have. I also read this https://williamgrant.com.au/unisuper-issues-2/ and this https://www.theaustralian.com.au/business/wealth/defined-benefit-a-time-bomb/news-story/878f323dfb3691b49acf3b607bc6bfec and figured that UniSuper’s top rating was the result of risky investing in a desperate move to fix their defined benefit problems before they began to affect the entire business. The advertising campaign also reeks of desperation so I’m glad I made the move.
Articles from 5-6 years ago aren’t a good reflection of today’s conditions. I hope your new fund is performing as well.
I really like this campaign. In our youth-obsessed culture, it’s refreshing to show the ways people get better with time. I don’t think it looks like a “desperate” or extravagant ad campaign at all, especially compared to what some other super funds and banks do. Thumbs up for keeping it real.
Agree with @Superfan, this category is full of ‘lifestyle’ shots and seniors learning to surf. Thumbs up from me too.