Unibet breaches ad standards for sexism and peer pressure in Reddit ad

Kalila Welch

August 22, 2022 9:26

Online gambling platform Unibet has been hit with two breaches of AANA codes after the Ad Standards Community Panel (the Panel) upheld two of three separate issues raised about a recent Reddit advertisement that featured a sexist trope to discourage users from ‘cashing out’.

The advertisement, which featured a man holding up a sign that stated “cashing out is for pussies”, was found to have raised concerns regarding the AANA Wagering Code Section 2.8. Excess participation and Section 2.9 Pressure to gamble, as well as the AANA Code of Ethics, 2.1 Discrimination or vilification.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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