Unibet takes on Game of Thrones in ‘The Expert Edge’ campaign

Unibet Australia has positioned its app as the expert in a set of new television spots, comparing the app to an explorer, The Dragon Queen from Game of Thrones and a scientist.

The Game of Thrones-inspired 15-second ad features a Daenerys Targaryen lookalike saying “The dragons will protect us, they will return us to the throne” as a man gets out his Unibet app saying “You think?”

A mad inventor – reminiscent of Christopher Lloyd’s ‘Doc Brown’ in the Back to the Future franchise – features in another ad, frantically adding up calculations and predictions as he plays with a time machine.

The third spot includes an Indiana Jones-style explorer.

The three spots use the slogan “There are easier ways to get the expert edge” and finish with the line: “Unibet. By punters. For punters.”