Unilever Australia increases digital agency roster to three

Unilever has expanded its digital agency roster from two to three as its ramps up spend online.

In addition to Deepend and Soap, the consumer goods giant has appointed Holler Sydney, which will handle Jif, Domestos and Comfort, traditionally light spenders on digital.

“With our increasing spend in digital, we needed a third agency,” Unilever’s media director Michelle Katz told Mumbrella. “Jif, Domestos and Comfort are brands that historically have not been digitally active. But our philosophy at Unilever is always to follow where consumers are going and increasingly they are going online.”

Katz said that she was “happy” to have increased the roster to three, but added that she wanted to “keep it at that for now.”

Holler has previously worked on Dove and Flora on a project basis.