Unilever marketing boss calls on WPP to improve creative offering

Tim Burrowes

March 8, 2019 4:17

WPP needs to reinvent its creative leading edge, the company’s most important client has told an audience of marketers.

Weed: ‘Creative leading edge’ of WPP needs to be reinvented

The comments came from Keith Weed, Unilever’s global chief marketing and communications officer, in one of his final on-stage appearances before retiring after 35 years with the organisation.

Unilever is the world’s second biggest spending advertiser after Procter & Gamble, and probably WPP’s largest client. Its dozens of brands include Dove, Magnum, Rexona, Lipton and Omo.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.