Unilever’s Jif launches first Australian ad in 19 years with aim to end BBQ neglect

Unilever cleaning product Jif, has launched its first Australian ad in 19 years with the aim of repositioning the brand in the Australian market and appealing to younger audiences.

Created by Zoo Group Sydney, the tongue-in-cheek campaign features a man walking through people’s backyards and being horrified by the state of their barbecues.

The ad, which aims to target young Australians, runs with the tagline ‘Don’t leave it, Jif it’, which urges consumers to put a stop to BBQ neglect by saving products with Jif, with just one squirt.